In reply to Matt.

Absolutely. If data portability was such a big issue people would have paid more attention when Chris Lema started banging on about the Divi theme, in favor of his own favorite. But despite that, or maybe because of it, its gone from strength to strength. Once upon a time it was important... back in the day. To me there are many things -- that make the theme a winner -- which are far more important now than data portability.