We're working a lot to turn our service into a sustainable and great WordPress Theme Shop. We've been building Premium WordPress Themes since 2012 and invested a lot of work and passion into our products and we keep our promises. Our customers and our results give us the confidence to move forward and we don't quite understand the frustration (of some commenters) that comes out of groundless assumptions. There were a lot of voices stating that our theme shop will not succeed (Ex. http://torquemag.io/teslathemes/), but we kept on going and still are doing our best. $14.99 is a price for a limited period of time, to celebrate our 1st year anniversary, so we invite everyone to benefit from it and discover better our products and service. Regards! Igor Pisov from http://teslathemes.com/