Firmness: A Bright and Flexible WordPress Business Theme

While many WordPress theme designers are exploring the stark landscape of minimalist design, the folks at VPThemes have embraced color and animation with their latest free business theme. Firmness is a bright sunflower in a field of trendy white and grey themes, featuring yellow accents and bold typography.

The theme’s homepage has support for two different kinds of sliders (Flex Slider and Refine Slider). It includes several customizable sections for adding business features and services with text and icons.

Firmness adds its own options panel, which is a bit of a departure from the current trend of putting all the options into WordPress’ native customizer. You can upload a custom logo and favicon to brand it for your business. The panel allows you to customize nearly every aspect of the theme, including navigation color, text size, and layouts. Firmness has support for four footer widget areas, social links, Contact Form 7, and eight post formats.

Firmness is responsive and translation-ready. Check out a live demo to view the animations (optional) as the sections load into the page.

I tested the theme and found it to be easy to set up, because the homepage template displays demo content upon activation. This gives you a decent idea of where things go if you want your site to match the demo. The content can be easily changed in the options panel. This isn’t ideal for data portability but it does make it very convenient for configuring the homepage. Firmness is VPThemes’ fifth theme release on WordPress.org. Download it for free or add it via your admin theme browser.