Google is in the process of rolling out its December 2022 “helpful content” system update, which started on the 5th and is becoming more visible in search results. The company estimates it will take approximately two weeks to fully roll out. The helpful content system generates a signal that is used by Google’s automated ranking…
A group of 130,000 businesses publishing around 1,750,000 websites and applications in the UK have filed a lawsuit against Google and its parent company, Alphabet. The claim is being managed by law firms Humphries Kerstetter and Geradin Partners, who allege that “Google abused its dominant position in the market for online advertising, earning super-profits for…
Yesterday both DuckDuckGo and the Brave browser announced they will be bypassing Accelerated Mobile Pages (AMP) in favor of serving publishers’ content on the original URL. Brave is calling the new feature “De-AMP.” In cases where it’s not possible to rewrite the URLS, the browser will watch as pages are fetched and redirect users, while…
Google is burying FLoC (Federated Learning of Cohorts) in its sea of abandoned experiments. FLoC’s proposed mechanism for replacing third-party cookies grouped people together and labeled them using machine learning. The controversial origin trial caused a group of WordPress contributors to propose blocking it in core before it was even out of the experimental stage. In…
A group of 30 companies that own more than 200 local newspapers have formed a coalition against Google and Facebook in a newly consolidated antitrust lawsuit, alleging the tech giants have manipulated the digital ad market to the detriment of local news. The Charleston Gazette-Mail, a small West Virginia newspaper, was the first to file…
Some new data from a recent Core Web Vitals (CWV) technology report produced by the HTTP Archive shows WordPress sites running newer versions have lower CWV pass rates. The original report was published in July by Rick Viscomi, one of the maintainers of the HTTP Archive. The site provides a permanent repository of web performance…
The Chrome Dev Summit concluded earlier this week. Announcements and discussions on hot topics impacting the greater web community at the event included Google’s Privacy Sandbox initiative, improvements to Core Web Vitals and performance tools, and new APIs for Progressive Web Apps (PWAs). Paul Kinlan, Lead for Chrome Developer Relations, highlighted the latest product updates on…
In December 2020, we reported on a new antitrust lawsuit against Google that claimed AMP was created for the purpose of pushing publishers away from “header bidding.” This is an advertising mechanism that allows sites to route their ad inventory through several ad exchanges and sell the space to the highest bidder. At that time it…
Google announced today that it has completed its rollout of the link spam update, which was started a month ago. In an effort to combat sites using spammy links to manipulate rankings, the search engine has developed more effective ways to identify and nullify link spam across multiple languages. The update took a couple weeks…
Jeremy Keith, a web developer and contributor to the web standards movement, has resigned from the AMP Advisory Committee. Keith was selected for the committee last year, despite his well-documented criticisms of the AMP project. In his resignation email, he cites Google’s control of the project and its small percentage of open source parts as…
Google published an update to its Site Kit plugin for WordPress this afternoon with a hot fix for a critical issue affecting an unknown number of users. Reports of broken websites were popping up on Twitter and in the plugin’s support forum on WordPress.org. Users affected by the issue reported having a critical error on…
Google quietly concluded its FLoC (Federated Learning of Cohorts) origin trial this week. The trial was part of Google’s Privacy Sandbox initiative, a suite of new technologies designed to replace third-party cookies, fingerprinting, and other commonly-used tracking mechanisms. This particular experiment groups people together based on browsing habits and labels them using machine learning. FLoC’s…
Google Analytics is powerful if you know exactly what kind of metrics you want to investigate, it but can be overwhelming if you just need a simple overview of your traffic and referrals. Search Console Insights is a new tool from the Google Web Creators team that is aimed at making content performance easier to…
Google’s controversial Federated Learning of Cohorts (FLoC) experiment now has a feature flag within Chrome Canary (the nightly build of Chrome for developers) that allows users to opt out. In January 2020, Google announced its plans to discontinue support for third-party cookies in Chrome within two years. The first bits and pieces of the company’s…
Google announced this week that it will be delaying the rollout of the new page experience ranking signal to mid-June 2021. Page experience will be included along with existing search signals like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. The rollout, previously planned to begin in May, will be gradual and page experience will not be in full force…