If I had my way with the direction of WPTavern, I would do the following:

1. Promote Jeffro to Supreme Commander of all things WP with a massive salary that would make a Walmart greeter fall to their knees in adoration. (Except for those greeters who have trouble with their knees and use a walker to get around... then they can just sit before the Supreme Commander's presence.)

2. I would require Jeffro to interview different wp developers. Specifically developers who actually build sites, and not just plugin or theme developers. It would be cool to see post-mortems about the process of building sites (case-study). Which plugins they use? Where did they have to use a custom hack? Stuff like that. Drupal.org has a great example of showcasing developers who write up an overview of what they did to build a site. Would be super cool and very informative if we had that for wordpress. It would not only showcase practical developers but could highlight some of the power of wordpress.

Examples from drupal: http://drupal.org/node/614014
http://drupal.org/node/604206
http://drupal.org/node/585950
http://drupal.org/node/429448

3. I'd have Jeffro build a custom list of the top plugins being used. And maybe this could be built from a voting angle. Currently the top (popular) list on wordpress.org has many plugins that full-time WP developers would never use. This way WPTavern could be built around developers getting together and sharing their "tools of the trade".

Finally, I would require that Jeffro show up at every Wordcamp event riding in his custom hovercar (powered by Wordpress) that dispenses free beer to all in need.

This is all achievable in my mind.