In reply to Robin.

Hi Robin,

Our agency supports a lot of other developers' pro plugins. Danny Brown below also feels the base price of entry is pretty high. I don't think there's anything wrong in the developer/agency pricing. But there's no easy entry point. For the moment, we are not buyers. At $49 if we don't like it or Lasso causes compatibility issues, who cares, but I'm not often going to take a chance on new optional technology at almost $150. Lasso is not essential to managing a Wordpress site. To be honest if front end editing really works the basics will probably end up in core in a year.

What Nick does with his pricing is up to him of course.