People should stop using crap like AMP, FB instant, and Apple news. It's not helpful in the current state for user and publisher too. It's not a good idea to just use these tools, bc. Apple, Google or Facebook made it.
If any small company did something much better, people would not use it. Why just give credit and more power to these big corporations if their products are crap? Then after years, all these people will cry why Google/FB/Apple do this and that, change algorithm or rules. Simply don't use it. You don't have to just bc. every crappy blog writes about it even if it's not helpful or give any value to somebody.

Why so many publishers give their freedom and control to other companies? Actually, these companies have much more power in their hands that is healthy.