I will call that effective self marketing...they are just pitching their tent againts the big fishes in the occean. Personally, i may choose a pluggin with average rating, so the question is if they dont do the ratings and reviews themself who would look at them. No matter what we hear about a pluggin, we would not install it if we didnt see a rating on it unless the developer has pass records.

Effective self-marketers know where they are going and have specific goals targeted to advance their career. They create opportunities to increase their visibility and take calculated
risks to enhance their potential for success.

Effective self-marketing requires a delicate balance of tact and a willingness to blow your own horn.

Start developing your self-marketing plan by taking some quiet time to get in touch with your strengths. Get in touch with who you are and generate ideas about what you want for your future. Be aware of your fine points before you expect others to recognize them. Then consider how the things you are doing, at work and on your own time, are allowing your strengths to
shine for the world to see.

Your attitude about yourself is critical to
effective self-marketing. You must have a
strong belief in your ideas and be able to
express those ideas confidently through
your words, speech patterns and body
language. Make and maintain eye contact
when you are talking about your ideas and
achievements. Just be sure that you don’t
cross the line and appear arrogant. Subtle
confidence generates better results than a
“know-it-all” attitude.

Remember that you project yourself
through your clothes, voice and work.
Consider how well each one of these areas is working t o position you as competent and effective. If one of these areas needs work, take a class or ask someone you trust for help in making any needed improvements.