In reply to Kalen Johnson (@Kalenjohnson).

I mean they use email, word processors, spreadsheets, etc. But those are things they took the time to learn for work. They don't want to learn how to use something as complex as WordPress on a whim or for an experiment. In addition to what was mentioned in this post, I think designing a WP Admin theme for certain experiences is going to be key in getting users like the ones I'm talking about.