I’d like someone on the spec team to ask client editors (EG: CMS editors for medium sized companies ) the following question:

‘What do you understand by the word “Patterns” in the context of website content, layout and design?’

Because my clients don’t understand it the way the Gutenberg team do. I think that’s because it’s an software industry term, not a client facing term. Patterns means something else to staff member of a non tech firm who have assigned their most junior intern to be a content editor