I am mystified by much of what I have read here.

The WordPress Foundation publishes a Trademark Policy as if it had rights to determine what will or will not infringe its trademark. I don't think it does. As I understand the situation, the law determines that, and it is not up to a trademark owner to adopt rules going beyond the law.

What's more, trademarks are meant to prevent illegitimate exploitation of a given name (or other mark) in a specific area of trade. If I want to sell printing presses using the brand WordPress, I don't believe the WordPress Foundation can interfere in that. (And note: to enjoy trademark protection in a given market, you have to be active in that market - you cannot simply decide that you would like to prevent others entering that market if you are not active in it.)

My take on the situation is that the only area of trade in which the WordPress Foundation is active is certain forms of WordPress site hosting. If Company X wants to offer other services related to WordPress, I can't see that use of the WordPress name would be an infringement because the services of Company X could not be confused with those of the WordPress Foundation or its licencees.

I'm not sure of the status of this site, or of those who are using it to "clarify" what people may or may not do. But I'd be interested to hear reactions to my view.