@David Bisset - Good point. Right near the cash registers at the local supermarket where I worked, they thought it was a good idea to put a Sports Illustrated Swimsuit edition display complete with the magazines in kids reach. That's much worse than anything I've seen in a theme so far.

@Brian Krogsgard - Over the past 5-10 years, I'd say sex as well as swear words are becoming more and more of the norm. Society is becoming much more tolerant of sex scenes on prime time television and swear words on Talk Radio. In reality, if a kid can make it to the age of 8 and not see a booby or two, I'd be shell shocked.