ummm, I read all the comments but want to get back to the redesign. Great work and good job with the pricing change it will help bring more sales in as well in the future.

Make it easy for us new time visitors to understand everything on the website so our purchase will be a painless process. lol

I'm not a client of yours but tried to view your business as a first time visitor just now. Even though I've visited your business more then once in the past. :)

Everyone loves free stuff and still demand top notch support on this free stuff. Meanwhile the paying customers need the same support and they are paying clients. I'd focus on satisfying the paying clients to keep there business and also make them happy enough to recommend your business to others.

You said your free themes are well documented and usually updated/tested a lot which is great. Let it be known in the readme file that support is not for customizing the theme, what you see in the instructions is what you get and get further help on the official WordPress forum for further customization's.

You can't make everyone happy but it's a hard business isn't it...