Since your original article and our follow-up conversation on WordPress Weekly, I've given Aesop a good test. It's not only really great for Story telling, but also as a dynamic business presentation creator. I encourage the developers to include the business perspective in their development path. This kind of advancement in WordPress presentation technology should be embraced on all levels, especially as a conduit for mainstream commerce. We've been victims of WebEx and Slideshare for far too long. It's time to get dynamic using the tool that we love the most.